Off Page SEO is everything that is not On Page SEO

Think of On Page SEO as a house, and Off Page SEO as the driveway, shrubbery, mailbox, road signs, street signs, and flower beds.  Off page SEO directs people to your website from places other than a search engine, and it also helps search engines find you.  Off Page SEO gives your business credibility because it is ubiquitous; you are not a fly by night shop, but a business that has been around long enough to be all over the web.  

Off Page SEO, which includes Social Media, is vital to your success

 

Off Page SEO includes, but is by no means limited to, the following:

Social Networking: Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube etc.

Google Maps and Google Places

Google Analytics

Link building

Pay Per Click

Blog Posts

Guest Blogging

Back links

Client reviews

Reputation Management

Press Releases

Email Campaigns