In the Know SEO optimizes your on and off page SEO

SEO, or Search Engine Optimization, sounds complicated, but once you understand how it works, it isn't so much complicated as it is time consuming, requiring attention to detail and regular oversight. SEO is made up of two components: On Page SEO and Off Page SEO. Both serve an important function and compliment one another and a successful SEO campaign should included elements of both.

On Page SEO

On page SEO is all about the pages of your actual website.  The design of your website, the coding of your website, the content of your website.  If you do no other SEO work, this is where you should spend your time and money.  You can learn more about On Page SEO by clicking here. 

Off Page SEO

Off Page SEO is everything else:  pay per click, email campaigns, social media posts, blog posts, back links.  Learn more about Off Page SEO by clicking here.

Social Networking is one type of Off Page SEO that is getting a lot of attention the last few years.  You can learn more about Social Networking/Media SEO by clicking here.