What is Social Media and How Can it Help Your Business?

In the Know SEO can set up your social media profiles on Facebook, Google+, and Twitter, helping to drive traffic to your website


The term "social media" encompasses many things, but is generally thought of as the various websites that exist to allow people from all over the globe communicate with each other and share and create content.  There are hundreds of these kinds of websites across the Internet.  However, there are six social media sites that are the biggest on the web:


Facebook is the biggest social media site on the web - but also one of the biggest websites on the web, with 1.23 billion (yes, billion) users in 2014.  What is Facebook?  It's a website that allows you to post a "status update" on your Facebook "wall", which others can read and comment on.  You can create a personal Facebook page, and limit the people who see your Facebook wall, or you can create a business Facebook page, which is open to the public.  You can post status updates about various topics your clients and potential clients would find interesting.  For example if you sell health insurance you can post when the exchange opens, or use a status update to define certain terms, like "deductible". A status update can be shared by others on their own walls, and their friends can comment on them as well.


 Twitter is the second biggest social media site on the web and also one of the biggest websites in general, with 232 million active users in 2014.  Twitter allows member to post "tweets", which are exactly like status updates.  Tweets are limited in size to 140 characters and people who follow you can see your tweets, if you make them public.  Google indexes tweets and when a specific topic is "trending" on twitter and you Google that topic you can see tweets in real time on the Google search results page.



Google+ is Google's response to Facebook, allowing uses to publish status updates and their friends to comment on and share that update. It is not as widely used as Facebook, but it is still extremely important to have a Google+ account, as it is tied into Google Maps, and there is discussion that it can help your search engine ratings on Google. 


LinkedIn is vital to any professional. It is a place where you can post your resume, your achievements, and now post status updates. You make connections with other professionals, so it is a great networking site, to help you get referrals. You can "endorse" other professionals and they can "endorse" you.



Pinterest is a social media visual bookmarking site. It's application to professional websites is limited, but it can be used "just for fun". For example, here is a Pinterest board on the law:



In addition to the above social media sites, you can also create your own: a blog.  The term "blog" is a truncated version of the word "weblog" - a log on the web.  The structure of a blog is that it gives you the opportunity to communicate with potential clients by providing them with detailed information about your practice.  For example, a bankruptcy attorney might use his or her blog to share update in the bankruptcy law, tips on how to improve credit after bankruptcy, warnings about credit scams, and other topics consumers might find relevant.



Perhaps you just want help setting up your social networking profiles.  We can help you create the profiles you want and teach you how to use them.

We can create accounts and/or pages for the following: